Printing and Copying in the 21st Century, pt. 2

Printing and Copying in the 21st Century - Part 2

Tips, tricks, comments, and anecdotes on survival in the color copy business.

Know your market. Do you print big jobs for universities, businesses, and organizations, or do you focus on consumers who need personal jobs done? Knowing your market it essential to survival. Picture a wolf that doesn't know it's supposed to be hunting deer instead of mice. It will never survive. Nor will a bobcat that's trying to take down a moose.

Focus on your market. The world is too big to market your services to everyone. Once you've analyzed your market, focus on them. Don't waste time doing $20 jobs for the guy down the street if your color copy machines are going to be busy doing that big job for the law firm downtown. Likewise, don't take on a $10,000 job from a big corporate entity if you don't have the machines and manpower to get it done on time.

Cheap, High-Quality Color Copies