A Big Wave in the Social Pool

It's been two weeks since we announced plans to give away an 8-Gig iPod Touch to one lucky member of our online social circle.

The results have been huge! Our social network has grown over 2000% percent since we announced the sweepstakes. This is far beyond what most of us expected in much less time than we thought it would take.

This has led me to develop a few hypotheses about the new "social revolution" and about what users expect and value from a company's social presence.

Regarding social content, and people's expectations of a company's social presence:

• Most of our customers seem to value coupons above all else
• Social media can be a good channel to ask questions and leave feedback
• More coupons please!
• People don't like to be overburdened with posts by trigger-happy social marketers

Regarding this last point, consider this comment left by one of our fans:

"What I really like about DocuCopies is that you don't overload on your postings. People don't like to see a company post every hour - you do a good job at keeping it fresh!"

This was in response to us asking our fans exactly what they would like to see from us on our page. Did we mention they also really seem to like coupons?

If you have any ideas for how Docucopies should use the social landscape to engage our fans and customers, please let us know!

And if you really like us, please Like our website on Facebook, and +1 us on Google!

Goodbye, minimum orders!

If you haven't noticed, we decided on Friday that beginning today (Monday), we would no longer charge a $50 minimum for all orders.

The new minimum? There isn't one! Though you still need to order at least six copies, the dollar amount has been abolished.

This is great news for all our customers, but we think this will be of particular importance to folks who regularly need smaller jobs, such as:

• Teachers/professors
• Students
• Churches/synagogues/etc.
• Clubs

Surely there are more groups who stand to benefit from this on a regular basis -- who else can you think of that would fit this description?

Come on over and place a new order today! (And remember, just because you CAN do a smaller order doesn't mean you shouldn't do a bigger one! Ha!)