You CAN Get the Exact Price Without Signing Up

A quick background before I get to the point here --

Those of you who found us by searching for "color copies" on Google may also have come upon another site in the top results. It's a blog entry by a man named Tim Heuer. The entry itself is terribly outdated -- I'm talking 2005 -- yet it has remained near the top of the search results for quite a while. This is due to a few factors, not the least of which is that thousands of people read and link to his blog every day. I'll spare the technicalities of how search engines rank (since it's all voodoo anyway), but suffice to say that this entry is basically about how Kinko's is a rip off. That in itself probably would not have stayed on top of the rankings forever. But when others in our general market saw how high his post ranked for such a major search term, they [we] all started posting to it, each of us telling him that there are cheaper solutions and that our company is the best, each of us trying to draw more traffic with our posts.

Then came the avalanche, because everyone started trying to outdo the last guy. Now there's a constant influx of people in our industry posting their links, trying to squeeze a few web surfing customers out of the techy blog's readership. The irony is that all these new posts just keep his entry fresher, guaranteeing it a spot at the top of the search results! Good for him; the shortsightedness of others in our market who don't really know SEO is actually helping him and hurting them. That's one sweet business model.

But I digress. Most recently there was a post from a woman named Marcia. She was disappointed with the posts because according to her, all of the companies which quoted prices in their posts wanted her to sign up for an account before showing the actual cost, including shipping, surcharges, etc.

This is a response to her. I hope she gets it, because she left no email and her website is listed as under construction.

Marcia -- not sure if you looked at our company's site (we did give a quote on Tim's blog), but we definitely do not make you register to find out our prices. All you have to do is go to the order form. As you fill in information, the price calculator will update in real time. Once all your job information is in you can click "calculate shipping cost and time" to get the price of shipping. And of course shipping on all orders over $150 is free at Docucopies.com. The only other charge is a standard $7 setup fee. There are no hidden charges, and no taxes because it's done over the Internet -- the world's last unregulated market.

I hope you see this, as I have taken a stand to stop posting on the aforementioned blog. Next time you need a copy job done cheap, fast, and with great quality, check us out at Docucopies.com.

Why Do They Choose Us?

Many of our customers are quite Internet-savvy, which means they are probably aware of the color copying services offered by some of our competitors. It would be hard not to know about it, since some of them rank higher on certain color copy keyword search terms, and many pay more to list higher in the pay-per-click search results.

There weren't nearly as many competitors in our general price range for color copies as recently as two years ago. Since then many more have popped up. Many of them are using our business as a model and trying to emulate what we are doing. In fact, a Sir Speedy branch out east directly plagiarized some of the wording I wrote on our website! Some competitors who started out rather ambitiously by paying more to rank higher for "color copies," or by dropping thousands of dollars on SEO, have now apparently failed and dropped off the map. I'm sure this leaves some of them scratching their heads, wondering how it is we do what we do so well.

I'm not an expert, nor do I make marketing decisions. I'm just a PR guy. But from what I can observe, what separates us from virtually all our competitors is how easy we make it to price a job and place an order.

For one thing, we're the only one I have seen with an automated cost calculator built into the order form. Our customers know that if they want to get a price on a color copying job, they don't need to fill out a form, send it in and wait for a response by e-mail. They don't have to call in and sit on hold while we run up a quote. They can do it all themselves from the privacy and comfort of their own homes and offices, which alleviates the pressure to "act now" and lets them take the process at their own pace. Pressure is the last thing you need when you're ordering a print job.

Our customers also know if they need help with any part of their job they can call us. And when they call, they will speak with real live people at our plant whose job it is to know what they're talking about. Our team of customer service reps are friendly and knowledgeable. We don't hire punk kids looking to scrape up some extra spending money during college. We hire career-oriented individuals who are in it for the long run.

These are just a couple things that set our company and our color copying services apart from the rest. What about you, friends? What have you noticed about us that is better than "the other guy"? Anything we should improve on?

Speak Your Mind!

We've been getting some really good feedback from our customers lately. We appreciate the kind words and love to hear from those we've served. Whether it's praise or criticism, we want to hear from you. And more importantly, we want others to hear it from you too!

Spread the word about the service you've received from the team here at Docucopies.com.