Why Do They Choose Us?

Many of our customers are quite Internet-savvy, which means they are probably aware of the color copying services offered by some of our competitors. It would be hard not to know about it, since some of them rank higher on certain color copy keyword search terms, and many pay more to list higher in the pay-per-click search results.

There weren't nearly as many competitors in our general price range for color copies as recently as two years ago. Since then many more have popped up. Many of them are using our business as a model and trying to emulate what we are doing. In fact, a Sir Speedy branch out east directly plagiarized some of the wording I wrote on our website! Some competitors who started out rather ambitiously by paying more to rank higher for "color copies," or by dropping thousands of dollars on SEO, have now apparently failed and dropped off the map. I'm sure this leaves some of them scratching their heads, wondering how it is we do what we do so well.

I'm not an expert, nor do I make marketing decisions. I'm just a PR guy. But from what I can observe, what separates us from virtually all our competitors is how easy we make it to price a job and place an order.

For one thing, we're the only one I have seen with an automated cost calculator built into the order form. Our customers know that if they want to get a price on a color copying job, they don't need to fill out a form, send it in and wait for a response by e-mail. They don't have to call in and sit on hold while we run up a quote. They can do it all themselves from the privacy and comfort of their own homes and offices, which alleviates the pressure to "act now" and lets them take the process at their own pace. Pressure is the last thing you need when you're ordering a print job.

Our customers also know if they need help with any part of their job they can call us. And when they call, they will speak with real live people at our plant whose job it is to know what they're talking about. Our team of customer service reps are friendly and knowledgeable. We don't hire punk kids looking to scrape up some extra spending money during college. We hire career-oriented individuals who are in it for the long run.

These are just a couple things that set our company and our color copying services apart from the rest. What about you, friends? What have you noticed about us that is better than "the other guy"? Anything we should improve on?