Select FM radio stations across the country will soon begin airing a commercial for Docucopies.com, whom you already know supplies the Internet's cheapest and highest-quality color copies.
The 30-second spot features a mock telephone conversation between a "customer" and a Docucopies.com customer service rep, as well as a voice over explaining that, yes, we do indeed provide the web's best value color copying, color printing, and more. More information coming soon...
Friday, December 28, 2007
Friday, December 21, 2007
Docucopies.com is on MySpace
Hello Friends,
Just wanted to let our readers know that we've started a MySpace profile for our company. You can find it here: DocuCopies.com - Cheap Color Copies and Printing.
Just wanted to let our readers know that we've started a MySpace profile for our company. You can find it here: DocuCopies.com - Cheap Color Copies and Printing.
Thursday, December 20, 2007
Internet Color Copying and Printing Company Makes Website Friendlier to Firefox, Safari
Leading color copy and print company wants to reach beyond the scope of Internet Explorer.
STILLWATER, MINN., 12/21/07 — The Internet’s leading color copy and printing company is reaching out to the growing number of web surfers who use browsers other than Microsoft’s Internet Explorer, making their services more accessible to web users in general.
Docucopies.com, whose cheap prices on color copies and printing have brought them to the top of their market, realized the need to optimize their site for non-IE users months ago.
“More and more web surfers are turning to applications like Mozilla Firefox and Safari to browse the Internet,” said marketing director Jeff Corbo. “We want our services to be just as accessible to these people as they are to Microsoft’s faithful constituency.”
Specifically, Docucopies.com’s automated price calculators will be affected by the new changes. In the past, some customers not using Internet Explorer have had difficulty fully utilizing this feature, which automatically updates the projected price of each color copy or print job as users enter job information.
Traditionally, many companies and websites have struggled making certain features accessible to both Internet Explorer and its competing software. But in a market where Microsoft is seen by many as a dominating, if not monopolizing, force, businesses should be prepared to open their services to the growing number of surfers using alternative web browsers.
“This isn’t playing favorites,” said Corbo, who reminds us that the majority of web surfers still use Internet Explorer. “This is just being practical and making our services accessible to a wider range of users.”
Docucopies.com is a web-based color copying company headquartered in the Twin Cities, Minn.
For more information, visit http://www.docucopies.com, or e-mail info@docucopies.com.
###
STILLWATER, MINN., 12/21/07 — The Internet’s leading color copy and printing company is reaching out to the growing number of web surfers who use browsers other than Microsoft’s Internet Explorer, making their services more accessible to web users in general.
Docucopies.com, whose cheap prices on color copies and printing have brought them to the top of their market, realized the need to optimize their site for non-IE users months ago.
“More and more web surfers are turning to applications like Mozilla Firefox and Safari to browse the Internet,” said marketing director Jeff Corbo. “We want our services to be just as accessible to these people as they are to Microsoft’s faithful constituency.”
Specifically, Docucopies.com’s automated price calculators will be affected by the new changes. In the past, some customers not using Internet Explorer have had difficulty fully utilizing this feature, which automatically updates the projected price of each color copy or print job as users enter job information.
Traditionally, many companies and websites have struggled making certain features accessible to both Internet Explorer and its competing software. But in a market where Microsoft is seen by many as a dominating, if not monopolizing, force, businesses should be prepared to open their services to the growing number of surfers using alternative web browsers.
“This isn’t playing favorites,” said Corbo, who reminds us that the majority of web surfers still use Internet Explorer. “This is just being practical and making our services accessible to a wider range of users.”
Docucopies.com is a web-based color copying company headquartered in the Twin Cities, Minn.
For more information, visit http://www.docucopies.com, or e-mail info@docucopies.com.
###
Tuesday, December 11, 2007
More on SEO, part 3
Good news for those who are trying to boost their ranking in the SERPs. Google is now indexing images uploaded on Blogger. This means that the images you upload on your blog (specifically on Blogger) could have an effect on your ranking, depending on how you use this to your advantage. Here's a couple ideas:
1) Post a new blog, and include an image with a link to your website, like so:
2) Link the image to your website's main page. In your image's ALT tag, enter a descriptive sentence rich with your most important keywords. Do the same in your HREF "title" tag. It should look something like this:
<a href="http://www.docucopies.com" title="Cheap color copies, black and white copies, booklets, books, binding and more!"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6oIO_8-NH8Ueq4I-FSrk6VtqoFMt77gx7u37d1LkR1CcYfGeB4CHWEbDDGdAns3RfTJ6xlS_sxEXX-G3L-hY0bECpF3p1ncixpGNI4rhKvNd0EE2p_BEbbTlzkJZcqqjr5U60EiWCjm0/s220/DocuCopies+Logo.gif" alt="Cheap color copies, black and white copies, booklets, books, binding and more!"></a>
3) The image itself, coupled with the descriptive ALT and TITLE tags and of a course a link back to your website, can be a powerful way to get indexed higher for these keywords next time a Google Bot (automated "crawlers" that locate and index HTML pages) crawls over your blog. Hint: Google likes when people link to you. The more people you can get linking to your site with an image and descriptive ALT and TITLE tags, the higher you will be ranked.
1) Post a new blog, and include an image with a link to your website, like so:
2) Link the image to your website's main page. In your image's ALT tag, enter a descriptive sentence rich with your most important keywords. Do the same in your HREF "title" tag. It should look something like this:
<a href="http://www.docucopies.com" title="Cheap color copies, black and white copies, booklets, books, binding and more!"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6oIO_8-NH8Ueq4I-FSrk6VtqoFMt77gx7u37d1LkR1CcYfGeB4CHWEbDDGdAns3RfTJ6xlS_sxEXX-G3L-hY0bECpF3p1ncixpGNI4rhKvNd0EE2p_BEbbTlzkJZcqqjr5U60EiWCjm0/s220/DocuCopies+Logo.gif" alt="Cheap color copies, black and white copies, booklets, books, binding and more!"></a>
3) The image itself, coupled with the descriptive ALT and TITLE tags and of a course a link back to your website, can be a powerful way to get indexed higher for these keywords next time a Google Bot (automated "crawlers" that locate and index HTML pages) crawls over your blog. Hint: Google likes when people link to you. The more people you can get linking to your site with an image and descriptive ALT and TITLE tags, the higher you will be ranked.
Friday, December 7, 2007
More on SEO, part 2
(continued)
4) Analyze your needs for SEO, then analyze your budget. Try to figure out how much you would stand to gain from having your site on the first page for your main keyword phrases. You may find that the costs of optimizing might well be more than your potential return. And remember this -- very few SEO pro's guarantee results at all, because you really can't guarantee anything in this business. What works for one business may do nothing for, or even hurt, the next.
5) Do you need to outsource your SEO, or can someone in house do it? Though nothing is a given or a constant, there are certain principles that tend to apply to search engine optimization. If you have an employee whom you can't keep busy, and this employee has writing skills and at least a moderate interest in marketing, tell him to start researching SEO. After a few days or weeks of reading up, he may be able to optimize your website. Depending on your business, your site, and your needs, you may find that boosting your position in the SERPs isn't as hard, or expensive, as you thought it would be.
4) Analyze your needs for SEO, then analyze your budget. Try to figure out how much you would stand to gain from having your site on the first page for your main keyword phrases. You may find that the costs of optimizing might well be more than your potential return. And remember this -- very few SEO pro's guarantee results at all, because you really can't guarantee anything in this business. What works for one business may do nothing for, or even hurt, the next.
5) Do you need to outsource your SEO, or can someone in house do it? Though nothing is a given or a constant, there are certain principles that tend to apply to search engine optimization. If you have an employee whom you can't keep busy, and this employee has writing skills and at least a moderate interest in marketing, tell him to start researching SEO. After a few days or weeks of reading up, he may be able to optimize your website. Depending on your business, your site, and your needs, you may find that boosting your position in the SERPs isn't as hard, or expensive, as you thought it would be.
Thursday, December 6, 2007
More on SEO
I talked briefly about search engine optimization (SEO) in the last entry and intend to provide more links to relevant articles and other information for those of you just entering into this exciting world.
But for those of you who are not in the SEO business but think your company could benefit from hiring SEO professionals, here are a few tips I offer from my own experience.
1) Don't believe anyone who considers himself an SEO "expert," because there's really no such thing. The algorithms and other methods of crawling websites used by search engines such as Google, Ask, MSN, Yahoo!, and others are constantly changing. Because these companies have people working for them who get paid very well to keep their services fresh and their indexing methods secret, you can rest assured that businesses seeking free advertising through natural search results will be locked in a never-ending game of cops and robbers with the search engine programmers. In this sense, the people at Google, Yahoo!, etc., who are in charge of this could be considered the only true SEO experts, because they're constantly rigging the game.
2) If someone tries to sell himself as an expert or even a professional, look at his track record. Ask him to show you some data from jobs he's done with past clients, and look for a consistent upward movement in the client's website's position. If there isn't any, it could be a good indicator to hold onto your pocket book -- for now.
3) The vast majority of Internet users today go to Google to perform their searches. Hence, while it is important to consider optimization for the lesser engines, it is more important to focus on Google, at least for now. Perhaps in the near future some of the recently demoted underdogs will have a resurgence in popularity, once Google's plans for world domination are exposed.
But for those of you who are not in the SEO business but think your company could benefit from hiring SEO professionals, here are a few tips I offer from my own experience.
1) Don't believe anyone who considers himself an SEO "expert," because there's really no such thing. The algorithms and other methods of crawling websites used by search engines such as Google, Ask, MSN, Yahoo!, and others are constantly changing. Because these companies have people working for them who get paid very well to keep their services fresh and their indexing methods secret, you can rest assured that businesses seeking free advertising through natural search results will be locked in a never-ending game of cops and robbers with the search engine programmers. In this sense, the people at Google, Yahoo!, etc., who are in charge of this could be considered the only true SEO experts, because they're constantly rigging the game.
2) If someone tries to sell himself as an expert or even a professional, look at his track record. Ask him to show you some data from jobs he's done with past clients, and look for a consistent upward movement in the client's website's position. If there isn't any, it could be a good indicator to hold onto your pocket book -- for now.
3) The vast majority of Internet users today go to Google to perform their searches. Hence, while it is important to consider optimization for the lesser engines, it is more important to focus on Google, at least for now. Perhaps in the near future some of the recently demoted underdogs will have a resurgence in popularity, once Google's plans for world domination are exposed.
Wednesday, December 5, 2007
Search Engine Optimization (SEO) for Copy and Printing
As you probably know, the vast majority of our business at Docucopies.com comes from the Internet. Marketing on the Internet is... well, how much can we say about that? For a company whose veins and arteries are directly hooked to the world wide web, Internet marketing should generally be your biggest focus.
There are countless strategies, techniques and tools for marketing on the 'net, but in this entry I will focus on just one. Unlike most marketing strategies, it's completely free. Unfortunately, it's not an exact science, and many people don't have the time or patience to figure out exactly how it works (and these people tend to end up outsourcing this job to specialized firms). I'm talking, of course, about Search Engine Optimization (SEO).
When you do a Google search, the first items to come up at the top of the page are your "Sponsored Links," which is just a fancy word for advertisements. These people pay to be there. But below the sponsored links is a list of 10 other entries, ranked by relevancy through a series of intricate algorithms, or mathematical formulas and equations, the search engines use to rank pages. These entries are referred to as the natural, or organic, search results, and most search engines display 10 on each page. (The pages that display these results are called SERPs - Search Engine Results Pages.)
No matter how much a business is willing to pay to get in the sponsored links, there is no replacement for ending up in the top position of the natural search. But how, when there are millions and millions of pages being returned for a search query, are you ever supposed to get your site ranked that high?
That's where those specialized firms come in -- the Search Engine Optimization "experts." (I use the term expert loosely because, quite simply, nobody knows anything for sure, and what they think they know is constantly changing.)
But before you rush out and pay some company $5,000 to optimize your site for you, there are a number of resources online, written by internet marketers and SEO professionals, that you can read for free to get an idea of how SEO can help you.
For beginners, I would recommend the following links:
A Rookie's Guide to Search Engine Optimization and Internet Marketing
(Of particular interest on this site is the link to "Top 10 SEO Factors")
There are countless strategies, techniques and tools for marketing on the 'net, but in this entry I will focus on just one. Unlike most marketing strategies, it's completely free. Unfortunately, it's not an exact science, and many people don't have the time or patience to figure out exactly how it works (and these people tend to end up outsourcing this job to specialized firms). I'm talking, of course, about Search Engine Optimization (SEO).
When you do a Google search, the first items to come up at the top of the page are your "Sponsored Links," which is just a fancy word for advertisements. These people pay to be there. But below the sponsored links is a list of 10 other entries, ranked by relevancy through a series of intricate algorithms, or mathematical formulas and equations, the search engines use to rank pages. These entries are referred to as the natural, or organic, search results, and most search engines display 10 on each page. (The pages that display these results are called SERPs - Search Engine Results Pages.)
No matter how much a business is willing to pay to get in the sponsored links, there is no replacement for ending up in the top position of the natural search. But how, when there are millions and millions of pages being returned for a search query, are you ever supposed to get your site ranked that high?
That's where those specialized firms come in -- the Search Engine Optimization "experts." (I use the term expert loosely because, quite simply, nobody knows anything for sure, and what they think they know is constantly changing.)
But before you rush out and pay some company $5,000 to optimize your site for you, there are a number of resources online, written by internet marketers and SEO professionals, that you can read for free to get an idea of how SEO can help you.
For beginners, I would recommend the following links:
A Rookie's Guide to Search Engine Optimization and Internet Marketing
(Of particular interest on this site is the link to "Top 10 SEO Factors")
Tuesday, December 4, 2007
Internet Color Copying Company Offers Promotional Products via New Partnership
Docucopies.com partners with World-Promo-Products.com to offer customizable promo items, expanding far beyond the realm of online color copies.
STILLWATER, MN, November 15, 2007 — In a new partnership with World-Promo-Products.com, the color-copy giant Docucopies.com now offers a huge selection of promotional items, including stationary, calendars, office supplies, apparel, drink ware, bags, and more, with the competitive pricing and superior service their customers expect.
With this new partnership, Docucopies.com, who have made their name providing high-quality color copies at rock-bottom prices, can now provide a service many of their corporate customers have long been coveting. Now, clients can upload a digital copy of the promo image they want to use with the ease of placing a color copy order.
"Businesses know if they need quality color copies done fast and cheap, they come to us," says Jeff Corbo, marketing director for Docucopies.com. "Now they can get their promo products done just as easily, with the quality they expect from Docucopies."
But it's not just good for businesses. Docucopies.com caters to the everyday consumer as well, and from time to time, everyone needs a customized product.
"Some people might want to order commemorative mugs for a family reunion or a wedding," says Corbo. "Or they have a band and they want to order some t-shirts or hats. Now we can accommodate pretty much any situation."
The catalog is enormous. It features everything from golf hats to sun visors, baby clothes to fishing lures, and religious items to can coolers. There's so much to choose from, Corbo challenges visitors to try to find something they don't offer.
"We have yet to hear from anyone who hasn't found what they're looking for," says Corbo.
For more information, contact Lynn Klatt at (877) 222-4842, info@docucopies.com, or visit Docucopies.com or http://www.world-promo-products.com.
STILLWATER, MN, November 15, 2007 — In a new partnership with World-Promo-Products.com, the color-copy giant Docucopies.com now offers a huge selection of promotional items, including stationary, calendars, office supplies, apparel, drink ware, bags, and more, with the competitive pricing and superior service their customers expect.
With this new partnership, Docucopies.com, who have made their name providing high-quality color copies at rock-bottom prices, can now provide a service many of their corporate customers have long been coveting. Now, clients can upload a digital copy of the promo image they want to use with the ease of placing a color copy order.
"Businesses know if they need quality color copies done fast and cheap, they come to us," says Jeff Corbo, marketing director for Docucopies.com. "Now they can get their promo products done just as easily, with the quality they expect from Docucopies."
But it's not just good for businesses. Docucopies.com caters to the everyday consumer as well, and from time to time, everyone needs a customized product.
"Some people might want to order commemorative mugs for a family reunion or a wedding," says Corbo. "Or they have a band and they want to order some t-shirts or hats. Now we can accommodate pretty much any situation."
The catalog is enormous. It features everything from golf hats to sun visors, baby clothes to fishing lures, and religious items to can coolers. There's so much to choose from, Corbo challenges visitors to try to find something they don't offer.
"We have yet to hear from anyone who hasn't found what they're looking for," says Corbo.
For more information, contact Lynn Klatt at (877) 222-4842, info@docucopies.com, or visit Docucopies.com or http://www.world-promo-products.com.
Cheap Color Copies Turn Over Even Quicker Thanks to Equipment Upgrade
Leading online color copy company increases productivity by adding new machines.
STILLWATER, MN, November 15, 2007 — Docucopies.com, one of the Internet's top resources for cheap color copying, has boosted their productivity once again by adding new equipment to the lineup. This means faster turnover and increased production for the company, whose cheap prices on color copies and related products have earned them a place at the top of the industry.
One of the new machines automatically inserts spiral binding into books and booklets, which speeds up the production of these popular products astronomically.
"Books and booklets play a huge part in our color copying business," says director of marketing Jeff Corbo. "The new equipment will really expedite the entire process."
Also new to the arsenal is a digital cutter, which measures and cuts sheets and stacks of paper electronically, making more precise cuts at a much faster rate.
Making regular upgrades to their equipment as technology improves is integral to the company's success, according to Corbo.
"Staying on top in the industry means staying up-to-date with the latest changes in copying and printing technology," he said.
About Docucopies.com
Docucopies.com has been pushing out cheap color copies on the Internet for five years and is based in Stillwater, Minn.
For more information, visit http://www.docucopies.com, e-mail Lynn Klatt at info@docucopies.com, or call (877) 222-4842.
STILLWATER, MN, November 15, 2007 — Docucopies.com, one of the Internet's top resources for cheap color copying, has boosted their productivity once again by adding new equipment to the lineup. This means faster turnover and increased production for the company, whose cheap prices on color copies and related products have earned them a place at the top of the industry.
One of the new machines automatically inserts spiral binding into books and booklets, which speeds up the production of these popular products astronomically.
"Books and booklets play a huge part in our color copying business," says director of marketing Jeff Corbo. "The new equipment will really expedite the entire process."
Also new to the arsenal is a digital cutter, which measures and cuts sheets and stacks of paper electronically, making more precise cuts at a much faster rate.
Making regular upgrades to their equipment as technology improves is integral to the company's success, according to Corbo.
"Staying on top in the industry means staying up-to-date with the latest changes in copying and printing technology," he said.
About Docucopies.com
Docucopies.com has been pushing out cheap color copies on the Internet for five years and is based in Stillwater, Minn.
For more information, visit http://www.docucopies.com, e-mail Lynn Klatt at info@docucopies.com, or call (877) 222-4842.
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